Marketing your “Next Big Thing”

Marketing your “Next Big Thing”

  When your telco is about to roll out an exciting new product, be it a bundle program, some special savings, or maybe you’re taking a direct aim at the OTT devices—your success will likely be determined by how well you reach your customers, not the product itself.... Read More
How to Boost Customer Service with M4

How to Boost Customer Service with M4

  How well do you meet your customers’ needs? Whether its service assurance or service fulfillment, many companies struggle to meet the increasingly high bar of customer service expected by the modern consumer. Our research has shown that 50% of telecom executives... Read More
The DAS Market Opportunity

The DAS Market Opportunity

  Mobile device users rarely leave their homes without their smartphones or tablets. Consumers have come to expect dependable, steady and robust cellular and data connectivity no matter where they are. However, most of us have experienced the frustration of losing a... Read More
Web Strategies for the Rural Telcos [Part 2]

Web Strategies for the Rural Telcos [Part 2]

  So we’ve managed to convince you that your company website could use a face-lift. You’re ready to update your photos from 1999, get rid of the Comic Sans font, and generally move your site into the 21st century. Good for you! In part 1 of this series we talked about... Read More
Web Strategies for the Rural Telcos [Part 1]

Web Strategies for the Rural Telcos [Part 1]

  By now, you’ve probably explored the new Mapcom.com website and seen all the fresh features and tools we have added. If you’re reading this you’ve also noticed our blog, action-packed with content and features on different industry issues. A year ago, the Marketing... Read More